The Importance of a Web Presence

Here is a fascinating blog post called 8 Things the Churches Could Learn from the collapse of HMV.
The post is a reflection on how important it is to have a strong presence on the web. Here are a couple of tidbits:

• Know that Social Media is not a fad. It isn’t going away. Trust me on this one. It is where the people are. Engage.
• Understand that people trust personality not corporate speak. They don’t trust language about mission from companies like HMV. They don’t and won’t trust it from us. Saying you are “doing mission” my well put people off. No, really.